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Source: FatWallet press release

Beloit, Wisconsin -- FatWallet.com, where millions of online deal hunters go to stack deals and coupons with cash back, announces their annual What to Buy in January shopping guide for consumers looking to save money heading into the new year. The guide includes tips for which major categories contain significant savings opportunities and forecasts for expected discounts and rewards on items like fitness equipment, health & beauty products, bed and bath linens, tax software deals and high-end TV deals.

"January is great time to find savings on items that people will need to start the year off on a good note," stated Brent Shelton, online shopping expert for FatWallet.com. "Many items from new bed and bath textiles, to health and wellness products see heavy discounting to help people save money out of the gate."

Top 5 tips for finding the biggest savings in January:

Fitness Deals: Resolutions for better fitness collide with the best time of year to save money on fitness equipment, work-out gear and fitness-wear/sports apparel. January shoppers can find savings of 25-50% off these items at stores like Sears, Walmart and Dick's Sporting Goods. It's also a good month to stock up on health supplements, vitamins and dietary foods as sales on these items are abundant the entire month.

Winter Apparel and Gear: Warm weather has slowed retail sales for cold weather apparel. January shoppers will see an extra boost in discounting of winter coats, boots, hats, gloves and under garments. Winter Sports and Outdoors deals will offer shoppers up to 60% off from top stores with top name-brands like Under Armour, North Face and Timberland throughout January.

Tax Software Deals: self tax filers increased by more than 20% in January 2015. The majority of tax software retailers like H&R Block and Turbotax offer some of their best discounts of the year for early filers, including up to 50% off on both desktop and online tax software deals for both personal and small business tax, plus, FatWallet members can receive up to 10% cash back savings.

TV Deals: Following a long holiday of TV bargains and the announcement of new 2016 TV models and features at the annual Consumer Electronics Show, the second half of January offers the best selection of top end HDTV deals leading up to the Super Bowl. Consumers can expect an average savings to exceed $200 on 40" and higher 4k TV and last year's 50'60" 1080p TV models.

White Sales: Unlike holiday deals on lower quality linens, traditional January White Sales bring big discounts up to 50% off quality sheets, towels, window treatments and other textile items for the home from big box stores that offer additional savings from cash back.

About FatWallet:

As the preferred online coupons and cash back shopping resource for millions of smart consumers, FatWallet.com works closely with 1,700+ retailers like eBay, Kohl's, Newegg and Amazon to publish store discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. FatWallet has paid more than $58 million in cash back to its members since 2004. The new FatWallet Cash Back App and FatWallet Express button assure shoppers they'll get cash back on every purchase.