MAHINDRA DONATES TRACTOR TO WOUNDED VETERAN ALONG WITH A HOME MAKEOVER
Jul. 18, 2016
Source: Mahindra news release
Mahindra North America joined forces with Insight Television Productions to both sponsor the three-part series home and yard makeover on Operation Build's "I'm Coming Home" honoring wounded army veteran, Scott Adams, and donate a tractor to the family for ongoing property maintenance.
Scott is now the proud owner of a Mahindra Max 24 with loader, blower, and snow blower, an important piece of equipment in his hometown, St. Bonifacius, Minnesota. Scott is a retired army veteran who was severely wounded while on a tour of duty in Iraq. his Humvee was hit by two anti-tank mines and he suffered multiple severe injuries.
"We are honored to support this amazing collaboration to show our appreciation and be part of the Operation Build team to provide landscape solutions to a proud wounded warrior and hero,," said Cleo Franklin, VP of marketing and strategic planning for Mahindra North America. "Scott embodies one of Mahindra's core philosophies, accepting no limits, when he shows up for his family every day in spite of his pain and injuries. Mahindra celebrates our military with many special programs but Scott's story resonated with us and we needed to take an active role in recognizing his service to our country."
Mahindra, the number one selling tractor brand in the world, is spearheading the project for this heartwarming series which airs on the A&E and fyi networks. You can catch Mahindra on Operation Build on the last two episodes.
ICH Part 2 - July 16th 7:00am ET/PT on A&E
Replay July 23rd 7:30am ET/PT on FYI
ICH Part 3 - July 23rd 7:00am ET/PT on A&E
Replay July 30th 7:30am ET/PT on FYI
"For Scott, doing everyday tasks can be a challenge because of his injuries, this includes yard work. Mahindra is providing Scott with a machine that will make his yard work so much easier, and he can do it in style. More performance. More strength. More value. Mahindra tractors deliver on every point. This is a powerful solution for all seasons and one that provides great piece of mind for our hero," said Lysa Liemer, Executive Producer of Operation Build. "Mahindra tractors are heavier and sturdier for greater traction, stability and control giving Scott the tool he needs for all seasons."
Mahindra has a strong Rise philosophy includes a strong focus on driving positive change. Specifically, Mahindra has ongoing Military and First Responder Appreciation programs. These include product discounts, tractor and utility vehicle giveaways and partnership with organizations that advocate for active and retired military. To learn more about the Mahindra Pride Military Appreciation Program, please visit MahindraUSA.com/financing/programs or MahindraPromotion.com.