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Source: Carl Zeiss Sports Optics press release

North Chesterfield, Virginia - Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics is honored to be awarded the 2016 On Target Editor's Choice Award. According to award organizers, product nominations were based on innovation, technical merit, utility to the end user and value for the dollar. Introduced last year at the 2016 SHOT Show, the Victory SF Binoculars have quickly set the standard in the general observation category.

"Editor's Choice Awards are reserved for the best of the best new products-those which demonstrate outstanding technical achievement and/or represent an extraordinary value for the money," said Ben Battles, Editor for On Target magazine.

The VICTORY SF 8x42 & 10x42 binoculars offer the most brilliant images, the widest fields of view, combined with perfect ergonomics. The VICTORY SF is ideal for all types of hunting and wildlife observation. The core of the new ZEISS VICTORY SF is the Ultra-FL lens system, designed to achieve new levels of resolution, brilliance and color reproduction. The result is a spectacular and previously unimaginable viewing experience, full of brilliance and intricate details.

"With this binocular we introduced an entirely new product design in our super-premium line. The ZEISS VICTORY SF is setting the new standard in optical performance and ergonomics." said Tom Andrews, Vice President of Carl Zeiss Sports Optics.

About On Target Magazine

First published in 2002 and distributed free at thousands of firearm retail locations around the country, On Target is printed six times a year and includes product reviews, category buyer's guides and the Editors' Choice Awards. Each year, the editors of On Target magazine select approximately 25 of the industry's outstanding new products and present them with the magazine's Editor's Choice Award. Innovation and technical merit are the primary considerations in choosing products, while styling and perceived utility for the consumer are also given consideration.

For more information on the Victory SF binoculars and all ZEISS award winning products, please visit us at www.zeiss.com/us/sports-optics or join us at facebook.com/CarlZeissHuntingUS.