FATBOY TEAMS UP WITH LOGO BRANDS TO ENTER THE LICENSED RETAIL MARKET
Mar. 13, 2017
Source: Logo Brands press release
Franklin, Tennessee -- Logo Brands, a premier manufacturer of outdoor lifestyle products, has entered into an agreement with Fatboy USA. This partnership gives Logo Brands the rights to manufacture and distribute Fatboy products with officially licensed Collegiate and Professional team logos and marks.
"I approached Logo Brands about working together. We'd had interest from our retailers in providing team options. Logo's licensing expertise has made the transition to the licensed space really easy for us. We're excited to see the vision come to life," stated Paula Masters, President and CEO of Fatboy USA
Logo Brands has already started production on the renowned Lamzac the Original, the original air chair which provides an unmatched lounging experience. It was the opportunity that opened the door for these two companies to begin working together.
"Our partnership was really a no-brainer. Since our beginning, portable chairs have been a core item for Logo. The concept of the on-the-go inflatable lounger really intrigued us. We're proud that Fatboy trusted us to bring their innovative assortment to the marketplace with team branding," says Matt McCauley, President of Logo Brands. "As soon as we made the announcement to our retailers, we had immediate interest and several orders."
Logo Brands has expedited their standard production process to get the team branded Lamzacs in store as soon as possible. These items are in the early production stages and are scheduled to hit retail floors in July, just in time for back to school and football season. The team licensed Lamzacs will also be available for purchase on both companies' websites.
ABOUT LOGO BRANDS
Logo Brands began in 2000 by shipping tailgate chairs from a garage just outside of Memphis, Tennessee. In less than a year, the company moved into their first warehouse. Logo Brands is now a leading manufacturer of officially licensed products for more than 450 teams and organizations including Collegiate, NBA, MLB, NHL, NFL, MLS, NASCAR, the English Premiere League, the U.S. Military, and Star Wars-Disney. The company's assortment spans the categories of outdoor lifestyle, indoor living and on-the-go with more than 100 different product lines. In 2016, Logo Brands was recognized by Collegiate Licensing Company as the top non-apparel licensee. Logo Brands is headquartered in Franklin, Tennessee. For more information, visit www.logobrands.com.
ABOUT FATBOY USA
Fatboy is a renowned global lifestyle brand that excels in thinking outside the box, truly striving for originality and comfort. Fatboy has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair- designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today Fatboy is distributed in over 50 countries and has become known for bringing people together, at the home and at the office, with their indoor and outdoor lifestyle collections. Surprising, inspiring, and innovative are key elements to the brand and its collections--a lovely mix of relaxation, style and character. The essence behind the Fatboy brand; Be yourself.