PLANALYTICS PROVIDES WEATHER IMPACT ANALYSIS FOR JUNE 2017
Jul. 3, 2017
Source: Planalytics news release
June 2016 was one of the warmest on record in the U.S. Across most eastern markets, it was also the driest June in five years or more. This boosted overall traffic levels and sales of summer products.
This June's cooler and rainier conditions (compared to 2016) will negatively impact comp sales performance for many retailers and restaurants. The less favorable weather is projected to cost restaurants $447 million in sales vs. June 2016. Apparel chains face a $106 million headwind.
Across the South where it has been wetter, restaurant traffic is projected to be down 3-6% in most locations. In midwestern markets (where it has been cooler and wetter overall), clothing stores are dealing with negative weather-driven demand for summer categories like shorts (down 5-10% vs. last year).