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Source: Mars Petcare news release

Franklin, Tennessee -- Mars Petcare, a leader in the pet food industry, introduces CRAVE, a new brand of dog and cat food crafted to nourish pets through high-protein, meat-first, grain-free recipes - like the diets of their wolf and wildcat ancestors - providing nutrients for a strong, lean body and energy to chase. Offered at both pet specialty stores and mass retailers at a competitive price, the CRAVE brand makes it simple for pet owners to incorporate a high-protein, ancestral diet into their pets' lives. 

"Every dog and cat shares a connection with their wild ancestors - from their natural behaviors to their nutritional needs," said Eric Huston, Marketing Director, Mars Petcare. "What sets the CRAVE brand apart is that we're offering specialty-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat's inner animal."

Each bag of CRAVE food is grain free, and includes no chicken by-product meal, corn, wheat, soy protein or artificial flavors and artificial preservatives. The full 2017 CRAVE brand portfolio includes 12 recipes across dry dog, dry cat and wet cat food:

CRAVE Dry Dog Food: Adult Dog Food With Protein From Chicken; Adult Dog Food With Protein From Lamb & Venison; Adult Dog Food With Protein From Salmon & Ocean Fish;

CRAVE Dry Cat Food: Adult Dry Cat Food With Protein From Chicken; Adult Dry Cat Food With Protein From Salmon & Ocean Fish; Adult Indoor Cat Dry Cat Food With Protein From Chicken & Salmon;

CRAVE Wet Cat Food: Turkey Paté; Chicken Paté, Salmon Paté, Chicken & Beef Paté, Turkey & Duck Paté, Salmon & Trout Paté.

CRAVE dog and cat food lines are now available in-store or online at major retailers such as Amazon, Chewy, Kroger, Meijer, Target, Ahold, Walmart*, PetSmart and more, and products are already receiving positive reviews**. Dog Food Advisor, one of the most trusted Dog Food reviews sites, has given the CRAVE Adult Dry Dog Food line 5 out of 5 stars, noting that the brand is "Enthusiastically recommended."  In addition, Cat Food DB, a top Cat Food rankings site, has awarded the full CRAVE Cat Food line 7.8 out of 10 stars, saying, "CRAVE is significantly above the average overall cat food brand."

*All CRAVE products available at Walmart.com; CRAVE cat products (wet and dry) available in Walmart stores.

**Dog Food Advisor and Cat Food DB are third-party, privately-owned websites with no paid affiliations with Mars Petcare or the Pet Food Industry.