2017 GIVING TUESDAY HIGHEST ON RECORD
Dec. 4, 2017
Source: Blackbaud, Inc. news release
Charleston, South Carolina - Blackbaud, Inc., the world's leading cloud software company powering social good, whose systems process a majority of the online donations made in the United States on #GivingTuesday, processed more than $60.9 million from over 7,200 organizations receiving donations this year. Online donations were up again for the sixth year running at 28% this year.
"In this year of unprecedented disasters, it's humbling to see how many organizations mobilized armies of volunteers, served hot meals, rebuilt homes, provided shelter, rescued people and pets, and stood up for victims in need wherever and whenever they were needed," said Rachel Hutchisson, Blackbaud's vice president of corporate citizenship and Philanthropy. "As a #GivingTuesday founding partner, we are proud that the movement continues to grow and this year was even more powerful as the day continued to garner donations for these groups to further their work and help them accomplish even more than they thought possible."
#GivingTuesday Donations Grew in 2017
#GivingTuesday online giving grew by 500% since its creation in 2012;
Online giving has jumped by 28% since 2016;
Online donation volume grew by 20% compared to 2016;
8% more social good organizations received an online donation on #GivingTuesday 2017 compared to 2016.
Technology Continues to Drive #GivingTuesday's Success
Online average gift amounts exceeded $134;
About 26% of online donations were made from a mobile device.
"Blackbaud has been monitoring and measuring #GivingTuesday online giving trends since the very beginning, and this year, we continued to see a double-digit increase in online donations," said Steve MacLaughlin, Blackbaud's vice president of data and analytics. "There was also strong growth in the volume of online gifts and average gift amounts. The modern day donor continues to increase their use of mobile devices and we saw that trend continue on #GivingTuesday 2017."
Blackbaud is the world's leading cloud software company powering social good. Serving the entire social good community-nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents-Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit www.blackbaud.com.