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LESSITER MEDIA NAMES NEW DIRECTOR OF SALES
Rural Lifestyle Dealer reports:

Lessiter Media, Brookfield, Wis., has promoted Publisher and Senior Account Executive Michael Ellis to Director of Sales for the company.

In his expanded role as Director of Sales, Michael is responsible for overseeing sales and sponsorships across all Lessiter Media titles (including print, event and digital sponsorships) as well as the ongoing development and management of the sales and advertising services staff.

"Michael has a 9-year track record and has taken on new leadership roles and responsibilities during this chapter of growth," says Mike Lessiter, president. "He understands our unique position in delivering specific knowledge for highly targeted audiences and has long demonstrated the core values of the organization. He is respected by Lessiter Media staff, the management team and the niche industries that we serve."

Ellis will continue as publisher of Rural Lifestyle Dealer and officially joins the Lessiter Media's management team.

About Lessiter Media

Founded in 1981 by Frank and Pam Lessiter, Lessiter Media is a niche agricultural media company in Brookfield, Wis. Its properties include: Farm Equipment, No-Till Farmer, American Farriers Journal, Ag Equipment Intelligence, Rural Lifestyle Dealer, Precision Farming Dealer, Farm Catalog for Today's Top Farm Operator, Strip-Till Farmer and several in-person conferences and multi-media properties. For more, visit www.lessitermedia.com.