PURINA ORGANIC LAYER FEED NOW INCLUDES THE OYSTER STRONG SYSTEM
Jun. 18, 2018
Source: Purina Animal Nutrition news release
Shoreview, Minnesota -- Purina Animal Nutrition announces Purina Organic layer feed now includes the exclusive Oyster Strong System. This means all the calcium hens need to stay healthy and lay strong-shelled eggs is included in the bag - no supplements needed.
This feed reformulation follows enhancements made to Purina's conventional layer feeds in 2016.
"Since adding the Oyster Strong System to our conventional layer feeds, our backyard flock community has enjoyed the convenience of not needing to supplement," says Katie Signorelli, backyard flock marketing manager with Purina Animal Nutrition. "We love hearing from customers who have noticed strong, protective shells and healthy hens. We wanted organic flock raisers to enjoy the same benefits, so we incorporated the Oyster Strong System into Purina Organic Layer crumbles and pellets."
With this change, Purina Organic layer feed includes all 38 unique nutrients hens need to stay strong and lay strong-shelled eggs. The feed can be fed as a hen's sole ration.
Why the Oyster Strong System matters:
Most layer feeds include only small particle calcium. Hens eat feed and digest this calcium quickly. Then when they go to sleep and begin forming eggshells, the calcium from their diet has been used and is no longer available for egg formation. Without a consistent supply of calcium, hens will pull calcium from their bones to make eggshells, which can weaken their skeletal structure.
The Oyster Strong System includes both small and large particle sources of calcium. Including large particle sources of calcium helps it to breaks down slowly to ensure a supply of calcium is available at night when hens are forming eggs. If you choose a Purina layer feed with the exclusive Oyster Strong System, the calcium hens need to produce strong, protective eggshells is included in every bite.
The Oyster Strong System is now included in the full Purina layer feed line, including: Purina Organic, Purina Layena and Purina Layena Plus Omega-3.
To learn more and receive a coupon to try Purina Organic Layer crumbles or pellets, sign up for the Purina Feed Greatness Challenge at www.oysterstrong.com.
Purina Animal Nutrition LLC (www.purinamills.com) is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. Driven to unlock the greatest potential in every animal, the company is an industry-leading innovator offering a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Purina Animal Nutrition LLC is headquartered in Shoreview, Minn. and a wholly owned subsidiary of Land O'Lakes, Inc.