RFD-TV ACQUIRES THE IMUS RANCH IN NEW MEXICO
Jul. 2, 2018
Source: RFD-TV news release
RFD-TV has announced the purchase of the historic Imus Ranch located near Ribera, New Mexico. Established in 1998 by Don, Deirdre, and Fred Imus and built to headquarter the Imus family charity's efforts to support Kids With Cancer, the 3,000+ acre spread has its own western town, 14,000 square foot Hacienda, an indoor & outdoor rodeo arena, greenhouse, plus a 25-stall horse barn and other facilities to support traditional ranch operations. Terms of the sale were not disclosed.
"The Imus family built this ranch from scratch that is so well designed that the complex can now be adapted immediately for a wide variety of uses," stated Patrick Gottsch, Founder & President of Rural Media Group, Inc. "RFD-TV The Ranch fits perfectly into our desire to produce more original television programming that embraces western sports and the western lifestyle for both RFD-TV and The Cowboy Channel."
Trigger and Bullet, Roy Rogers' famous horse and dog, will be on display in the authentic western town, which also features its own Marshall's office, company store, and other buildings whose exteriors rival any movie set. RFD-TV bought Trigger and Bullet at the 2010 Christie's auction of the Roy Rogers museum.
Plans also include using the property to host a wide variety of company sponsored events, inviting key clients to be guests of the network(s) for sales seminars and corporate retreats in a totally unique, and private, setting. In addition, the present facilities will be expanded in 2018 to include a health spa, shooting range, dance hall, ATV experience, convention center, bass fishing and other recreational activities to eventually transform RFD-TV The Ranch into one of the world's premiere western resort destinations.
In March/2019, RFD-TV The Ranch will open itself up to the public for family-oriented, western-themed vacations. Currently, there are 35 beds available for guests in the Hacienda and western town, along with a commercial kitchen, heated pool, and many horse trails located throughout the spectacular grounds and up to the scenic mesa.
For the past year, RFD-TV has been producing the new hit series Debbe Dunning's Dude Ranch Roundup, which visits a different dude ranch each week.
The series has proven to be very popular with urban audiences, who are expected to be the first in line for a chance to experience genuine western entertainment from RFD-TV. The series will move production to RFD-TV The Ranch in 2019, where the former Imus television and radio studio can be used for interviewing celebrity guests on location.