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MARS PETCARE INTRODUCES NEW WILD FRONTIER PET FOOD BRAND
Source: Mars Petcare news release

Franklin, Tennessee -- Mars Petcare, a leader in the pet food industry, is introducing WILD FRONTIER Pet Food, a new super premium brand of dog and cat food that meets pets' instinctual needs. As carnivores at heart, our pets' ancestors relied on their instincts to find food, capturing and feeding on what nature provided. That notion is the inspiration behind the new WILD FRONTIER brand. The new line of dog and cat food includes grain-free, animal-based recipes with multiple sources of prey and nutrient-rich organs, which our pets' ancestors sought first after the hunt to help them thrive.

"We're constantly thinking about how we can reimagine our portfolio of brands and product to meet consumer demands," said Eric Huston, Marketing Director at Mars
Petcare. "Ancestral feeding continues to be a top trend in the industry, and with WILD FRONTIER Pet Food, we are taking our offerings one step further by providing a brand that has prey-based, meat-first recipes with nutrient-rich organs."

Originally part of the NUTRO brand of dog food, WILD FRONTIER Pet Food is now its own brand, providing pet parents with the next level of protein-rich ancestral nutrition. All of the recipes include high-quality protein as the first ingredient, with no grains or soy and no artificial flavors or preservatives.

Dry Dog Food:

The WILD FRONTIER dry dog food is made with 60 percent animal ingredients, with at least three sources of prey in each recipe, including nutrient-rich organs. The recipes are designed to support a strong, lean body, satisfy hunger and promote healthy skin and coat. Varieties include:
With Beef & Wild Boar
With Chicken
With Lamb & Venison Meal
With Turkey & Duck

Wet Dog Food:

The WILD FRONTIER wet dog food satisfies dogs' natural desire for prey with poultry, meat or fish protein and nutrient-rich liver in tasty recipes that come in single-serving trays or cans. In fact, 99 percent of the protein comes from animal sources. Flavor varieties include:
Trays:
Beef Loaf with Chicken Cuts
Chicken Loaf with Chicken Cuts
Turkey & Lamb Loaf with Chicken Cuts
Turkey Loaf with Chicken Cuts

Cans:

Beef & Chicken Chunky Loaf
Beef & Lamb Stew
Beef & Liver Stew
Beef Chunky Loaf
Chicken & Liver Stew
Chicken & Turkey Stew
Chicken Chunky Loaf
Duck & Liver Chunky Loaf
Duck & Liver Stew
Lamb & Liver Stew
Salmon & Liver Stew
Turkey & Liver Stew

Wet Cat Food:

The WILD FRONTIER wet cat food recipes each contain at least two sources of animal protein and the nutrient-rich liver cats desire. The recipes come in single-serving poultry, meat or fish varieties in both patÚ and cuts in gravy formulations. Flavor varieties include:
PatÚs:

Catfish & Trout Recipe
Chicken Recipe
Chicken & Beef Recipe
Salmon Recipe
Salmon & Trout Recipe
Turkey Recipe
Turkey & Duck Recipe
Cuts in Gravy:
Chicken Recipe
Chicken & Beef Recipe
Liver & Duck Recipe
Turkey Recipe
Turkey & Duck Recipe

The new WILD FRONTIER dog and cat food is available online or in-store at pet specialty retailers. For more information, visit www.wildfrontier.com.

About the WILD FRONTIER Brand

WILD FRONTIER dog and cat food provides prey-based recipes that are protein-rich and grain-free to support a lean body, energy to win the chase and hunger satisfaction. Each recipe includes a high percentage of animal ingredients, nutrient-rich organs and a variety of prey. The prey-based nutrition is inspired by the way our pets' ancestors thrived in the wild, with a high percentage of animal ingredients, nutrient-rich organs and a variety of prey. To learn more about WILD FRONTIER pet food please visit www.wildfrontier.com.

About Mars Petcare

Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE Food and Treats for Dogs, CESAR Canine Cuisine, IAMS Pet Food, SHEBA Entrees for Cats, WHISKAS Food for Cats, GREENIES Dental Chews and PILL POCKETS Treats, NUTRO Pet Food, EUKANUBA Pet Food and TEMPTATIONS Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.