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Source: O+B | P news release

ST. LOUIS, Missouri -- O+B | P--a full-service agency serving the agriculture and rural industry for more than three decades--has been named to Event Marketer's 2018 It List.

With a focus on providing content for the event and trade show industry, Event Marketer's It List is one of the most respected listings in this industry.

"Being among the top 100 experiential agencies is a testament to our ability to deliver strong branded experiences on behalf of our clients, ranging from brands in the rural lifestyle industry, outdoor recreation industry and many others with consumers throughout Rural America," said Rhonda Ries, president of O+B | P. "It's rare that an agency with such a specialized focus makes this list, so we are incredibly proud."

Event Marketer received more It List applications than ever this year for campaigns that deliver exceptional experiences backed by impactful creative and well-defined strategy. Judges consider agency revenue, client case studies, core agency offerings, client references and more.

"This acknowledgement underscores our dual understanding of our core target audiences, often in the ag and rural lifestyle spaces, and how we leverage that understanding to create relevant, maximum impact events," said Zach Hicks, experiential creative lead for O+B | P. "An activation isn't just a short moment in time - through engaging pre, during and post show communications, we are able to extend the duration of our experience outside just the live event where we can generate more touchpoints resulting in even more impact."

O+B | P, celebrating its 30th anniversary this year, works to employ the brightest minds in agriculture to help brands build connections with rural audiences. The firm's extensive list of clients includes brands such as: Nutrien, Morton Buildings, Farm Credit, United Soybean Board, Monsanto, LinkedIn, Visit Macon and more. For more information, visit obp.agency.