LABOR DAY WEEKEND OUTLOOK FROM PLANALYTICS
Aug. 27, 2018
Source: Planalytics news release
Labor Day is Monday September 3rd, and represents the unofficial end to the summer season. As consumers celebrate with friends and family, businesses look forward to Labor Day weekend as an ideal time to sell early fall merchandise and clear remaining summer inventory.
The run-up to the holiday weekend will feature a cooler West and a warmer East compared to LY. Cooler than LY and normal temperatures will be focused from the Rockies to the West Coast, boosting demand for seasonal apparel and back-to-school goods. Near record heat will be felt across the Great Lakes and the Northeast, limiting demand for all things autumn. Drier than LY and normal conditions are anticipated across the South. Conversely, passing showers and storms are possible in the Northwest, Northern Plains, and Midwest.
Moving into the Labor Day weekend (Friday, August 31st - Monday, September 3rd ) summer heat will persist across much of the Northeast and Great Lakes supporting demand for packaged ice, cold beverages, and suncare. Temperatures along the West Coast will moderate closer to seasonal levels while cooler than LY and normal temperatures persist in the Rockies. Seasonally warm conditions will continue across the Deep South with temperatures trending much warmer versus LY.
Mostly dry conditions along the West Coast and throughout the South Central and Southeast regions will support outdoor activites as well as retail and restaurant foot traffic. Consumers in the Southwest, Northern Plains, Midwest, and Northeast will want to keep their umbrellas handy as scattered showers and storms could rain on outdoor barbeques and celebrations during the holiday weekend. Residents of southeast Texas and southern Louisiana will experience drier than LY conditions as last year's Labor Day weekend was spent cleaning up the aftermath of Hurricane Harvey.
Canada also celebrates Labour Day on September 3rd. The run-up to the holiday weekend will feature a similar pattern to the U.S. with warmer conditions focused in eastern markets and cooler temperatures in the West. Moving into the holiday weekend, western Canada will continue to see cooler than LY and normal conditions, providing a boost to early fall purchasing. Conversely, warmer than LY and normal temperatures will persist in eastern markets. Wet weather is possible in southeast markets while drier weather is expected in the Prairies.