YETI UNVEILS NEW RAMBLER 24 OZ MUG ALONG WITH NEW COLOR OPTIONS
Mar. 25, 2019
Utilizing the same playbook used to engineer its tried-and-true stainless steel Rambler lineup, the team over at YETI announced their newest "drinking buddy" - the Rambler 24 oz Mug.
Designed with cold beer in mind, the Rambler 24oz Mug is for those who have superior taste, and require an unbreakable vessel for every occasion. Featuring elements that YETI fans have come to know and love, the dishwasher safe Rambler 24oz Mug is constructed with traditional Rambler 18/8 kitchen-grade stainless steel, double-wall vacuum insulation, and the brand's ultra-strong Quadgrip Handle built for celebratory cheers.
Also, as a nod to some of your favorite outdoor pursuits, YETI took elements from real locations to inspire three new color options: Reef Blue, Sand, and Canyon Red.
Inspired by the vibrant, tropical waters surrounding the Florida Keys-serving as the gateway to everything from sailfish to grouper-YETI's new Reef Blue color is symbolic of year-round opportunities that anglers, divers, and recreationalists alike find in the shallow waters.
The new Sand color collection is influenced by the bedrock color of remote adventures, ranging from overlanding through the dunes of Baja, scouting the next best spot for roosterfish, or paddling out when the swell is pumping.
To find Canyon Red, YETI went west, to the rugged, high-elevation terrain of sculpted sandstone. These grand mesas and spire summits of the American Southwest hide in plain sight a wilderness that has for centuries been sacred land and has more recently cultivated a climbing community. The Canyon Red collection is inspired by this natural phenomenon and those who set out to explore it.
"We are committed to expanding our product lines while continuing to lead with innovation, durability, and creativity," says YETI CEO, Matt Reintjes in a press release. "From having a cold one with friends, to remote adventures, we aim to elevate experiences in the wild."
To pick up a new Rambler 24 oz mug and shop the rest of YETI's new Spring 2019 products, head over to YETI right now.