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Source: Planalytics news release

Memorial Day is Monday, May 27th, and represents the unofficial start to the summer season. The extended holiday weekend typically brings a significant lift in demand for seasonal categories as consumers flock to beaches and pools, and gather for picnics and barbecues. After a cool and wet start to May, as well as comping the warmest Memorial Day in 55+ years, retailers and businesses are looking for warmer and drier conditions to boost seasonal purchasing.

The run-up to Memorial Day Weekend will feature the strongest warmth versus normal and LY across the Southeast where temperatures will reach the 90s at times. Early week conditions will trend well below normal and LY from the Rockies to the West Coast. A stormy pattern will persist across the western half of the U.S. with episodes of severe weather expected in the Plains and Midwest. Flooding will be problematic in parts of the Heartland where flooding has been common since late March. Periods of rain will also be possible along the West Coast and across the Rockies. Drier conditions will be focused on the East Coast.

Warmer than normal and LY conditions will persist in the Southeast through Memorial Day Weekend (Friday, May 24 - Monday, May 27); heat indices will climb into the triple digits for some markets. Demand for summer consumables such as suncare, bottled water, and bagged ice will be robust. Temperatures will remain considerably cooler than LY in the central U.S. Warmer than LY temperatures will return to the Northwest; the Northeast will experience seasonal temperatures, but warmer than recent weeks. Passing showers and storms are expected in the Midwest with occasional severe weather possible. Be sure to monitor your Planalytics alerts and reports which provide conditions and impacts specific to your business.

For reference, Memorial Day last year (5/28/18) trended warmest in 55+ years and driest since 2012.

The West North Central region was warmest in 55+ years. The West South Central region was warmest since 2011.

The New England region was driest since 2013 while the South Atlantic region was wettest since 2009 and the Mountain region wettest since 1990.

On this Memorial Day, we remember, thank, and salute all who gave the ultimate sacrifice while serving our country.

For more information, contact www.planalytics.com