PLANALYTICS RELEASES Q2 2019 WEATHER IMPACT REVIEW
Aug. 12, 2019
Source: Planalytics news release
Late spring/ early summer sales started slowly before improving on warmer YoY comparisons in July. Clothing stores, DIY retailers, and restaurants were all negatively impacted compared to challenging 2018 Q2 comps.
May 2019 in the U.S. was coolest since 2016. Nationally, the country had its wettest May in 55+ years. The Southeast region was the only area that saw warmer comparisons during the month.
June 2019 trended cooler and wetter compared to last June for the U.S. as a whole. However, some Pacific, Gulf, and Northeast coastal markets averaged slightly warmer than 2018. The month was coolest since 2011 and wettest since 2015 overall.
Nationally, July 2019 in the U.S. was coolest since 2017 but averaged warmer vs. normal. It was the driest July since 2001.
WINNERS AND LOSERS
Weather impact examples for Q2 2019 vs. Q2 2018 include:
With chillier YoY temperatures in May and much of June, including densely populated markets, many retail categories experienced an unfavorable weather environment during the quarter. Air Conditioners (-5%), Swimwear (-2%), Grilling/BBQ (-2%), and Sports Drinks (-3%) all saw negative weather demand impacts compared to Q2 2018.
Increased rainfall early in the quarter helped lift wet weather categories including Rainwear (+9%) and Automotive Wipers (+3%).
Despite heavy heat in many markets late in the quarter (July), it wasn't enough to outweigh challenging comps in the front half of the quarter (May/June), and many spring/summer category demand was negatively impacted due to weather overall.