JEEP HONORS VETERANS WITH GLADIATOR GIVEAWAY
Nov. 18, 2019
Source: Marketing Daily article by Tanya Gazdik
Jeep is enlisting U.S. Army veteran Noah Galloway, a a Purple Heart recipient, in an effort to honor veterans.
Consumers can nominate a U.S Armed Forces veteran with a personal video (60 seconds or less) explaining why they are a "Gladiator" for a chance for them to win a 2020 Jeep Gladiator Rubicon. Submissions for "Jeep Gladiator to Gladiator" will be accepted through Nov. 30 at jeepgladiatortogladiator.com.
The social contest will be featured across the Jeep brand's Facebook, Instagram and Twitter channels.
The video will be judged by the Jeep brand along with Galloway, who will choose the winner, to be announced in early December.
Jeep brand's legacy of supporting our armed forces goes back nearly 80 years, says Jim Morrison, head of Jeep Brand - FCA North America. The contest gives Jeep brand fans and followers the opportunity to acknowledge the veterans in their lives, he adds.
Consumers can learn more details about the contest by watching this video featuring Galloway. It was created by New York-based Relevent.
The veteran and Jeep also teamed up in April to launch the "Find Your Freedom" contest.