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DURACELL TAPPED AS NEW POWER SOURCE FOR BATTERY POWERED MOWERS
VERGENNES, Vt. - (Business Wire) Neuton Power Equipment, manufacturer of the award-winning line of battery-powered lawnmowers, has tapped Duracell to supply the rechargeable battery for its 2010 lineup of walk-behind mowers. A global leader in rechargeable battery technology, Duracell is using its Smart Power initiative to innovate and expand the brand's influence to power life without limits.

The rechargeable Duracell battery will come as standard equipment in all 2010 model Neuton Battery-Powered Mowers. Available in two configurations: 14 in. cut CE 5 and 19 in. wide-cut CE 6 models, the Duracell-Powered Neuton mowers can be charged on 10 cents worth of electricity and are the quietest lawn mowers available. The 19 in. wide-cut Neuton, which is powered by a 36-volt Duracell battery, will mow up to 1/3 of an acre on a single charge. The 14 in. model, which is powered by a 24-volt Duracell battery, will handle up to 1/4 of an acre before needing to be charged. Both models start with a simple push of a button and feature and easy-to-use drop-in battery that can be charged inside or outside of the mower.

"Duracell's reputation for trusted performance and reliability is unparalleled," said Neuton Power Equipment President, Tom Hughes. "We look forward to working with them to help keep our battery-powered lawnmowers at the absolute forefront of innovation in the outdoor power equipment marketplace."

First introduced in 2003, the Neuton Battery-Powered Lawnmower has consistently won best-in-class accolades for its light weight, quiet operation and powerful cutting, mulching and bagging performance in all types of lawns. The mower has also become an ambassador of the green movement through Neuton Power Equipment's regular participation in dozens of regional lawn mower exchange programs, in which municipalities offer their residents a chance to turn-in their old, gasoline-powered mowers for steep discounts on a new Neuton mower. To-date, it is estimated that Neuton mowers have helped prevent over 59 million pounds of greenhouse gas pollution from entering the atmosphere.

"We're committed to addressing the ever-growing and ever-changing power needs of the modern consumer as the demand for portable power continues to expand into every aspect of our lives," said Craig Bida, Duracell Brand Manager. "Lawn care is a perfect example of an activity where reliable battery performance can open up entirely new opportunities for consumers. Replacing gas engines is good for the environment, and we're thrilled to be a part of that movement with Neuton Power Equipment."

Pricing and Warranties:

The NEUTONŽ BATTERY-POWERED MOWER list price starts at $399 for the 14 in. model; $499 for the 19 in. model, with special seasonal discounts currently available.

In addition to a free six month trial, Neuton Power Equipment also offers a 2 year warranty on the Neuton Battery-Powered Mower.

High resolution photos are available via email.

About Neuton Power Equipment

Neuton Power Equipment, located in Vergennes, Vermont, designs and markets the nation's number one selling line of battery-powered lawn mowers. Since 2003, Neuton mowers have helped prevent over 59 million pounds of greenhouse gas pollution from entering the atmosphere. For more information on the complete line of Neuton products, please visit www.neutonpower.com.

About Duracell

Part of the Procter & Gamble Company (NYSE:PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced DayliteŽ LED flashlights. Visit www.duracell.com for more information.