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SOURCE The Scotts Company press release

MARYSVILLE, Ohio, -- Each spring, over half of homeowners trying to grow grass report poor results. Consumer research revealed that the three biggest reasons for lack of success are poor soil conditions, not watering, and dense shade. Scotts solves the grass growing mystery: Turf Builder EZ Seed, a revolutionary seeding product. Now having thick lush grass is no longer a challenge.
Scotts EZ Seed grows grass virtually anywhere with proper care, and thrives in nearly every tough condition -- poor soil, harsh sun or dense shade. The exceptional blend of grass seed, slow-release lawn food and coir is 99.9% biodegradable and 96% renewable resources. The super-absorbent coir absorbs up to eight times its weight in water and holds moisture fifty percent longer than ordinary soil. The coir lightens dark to light brown when the grass seedlings need moisture, indicating when to water.

"EZ Seed is a revolutionary solution to the age-old problem for homeowners: how to grow grass," said John Sass, senior brand manager for the Lawns team at The Scotts Company. "You literally sprinkle EZ Seed, water, and have new grass growing within days."
A protective growing material in EZ Seed expands, surrounding and protecting grass seeds, improving contact with the soil, assisting germination, and helping new roots grow into the soil. The unique technology used in EZ Seed continues to care for the new grass, infusing the seedlings with water and nourishment, building strong roots that survive even in tough conditions. The entire seeding process is easy: simply prepare the soil, sprinkle EZ Seed on thin or bare spots, add water, and let it grow.
"Consumer response has been incredible," continued Sass. "They tell us the top three most troublesome areas -- bare spots, shady areas and 'doggie spots' -- no longer a concern. Homeowners who haven't seeded in over a year report they are now growing grass. We can't make enough EZ Seed."

Scotts Turf Builder EZ Seed is available nationwide in four sizes at most mass retailers, lawn and garden centers, and independent hardware outlets. EZ Seed comes in three mixes: Sun and Shade, Tall Fescue, and Bermudagrass to meet regional needs throughout the country. For more information on Scotts Turf Builder EZ Seed and tips on how to care for your lawn, visit www.scottsezseed.com.