AGCO'S FENDT BRAND SPONSORS GERMAN TEAM AT ALLTECH WORLD EQUESTRIAN GAMES
Aug. 23, 2010
Source: AGCO news release
AGCO, Your Agriculture Company (NYSE: AGCO), a worldwide manufacturer and distributor of agricultural equipment, announced that its Fendt brand will be the main sponsor for the German equestrian team during the World Equestrian Games in Kentucky.
"The German equestrian team ranks among the world's best and we are very pleased to sponsor such a successful team," explained Martin Richenhagen, AGCO chairman, president and chief executive officer.
The 2010 World Equestrian Games will be held Sept. 25-Oct. 10, 2010, in Lexington, Ky., and are a preparatory competition for the Olympics. The World Equestrian Games are comprised of the world championships for eight equestrian sports -- show jumping, dressage, eventing, driving, reining, vaulting, endurance and para-equestrian. The sponsor commitment of the Fendt brand will help the German Riding Association (FN) and the German Olympic Equestrian Committee (DOKR) to face the financial and organizational challenges of the competition.
"Fendt is the leading high-tech brand for tractors and the German equestrian team leads in international competitions -- that's a perfect match," explained Richenhagen.
AGCO's Fendt brand manufactures tractors and agricultural equipment in three German factories. As the main sponsor, the Fendt brand will finance parts of the equipment of the German equestrian team. Among other things, the Fendt logo will be visible on the German team's equipment and apparel.
The Chef Equipe of the German team, Reinhard Wendt, explained: "We are very pleased to have such an attractive main sponsor as Fendt and we will do our best to successfully represent Germany during the 2010 World Equestrian Games."