MARKETER SPOTLIGHT: DONNA BEADLE, EXTERNAL RELATIONS SPECIALIST, POLARIS OFF-ROAD VEHICLES
Sep. 7, 2010
Rural Marketing News exclusive
External Relations Specialist-Polaris Off-Road Vehicles
"The rural lifestyle market is extremely important to us at Polaris. We feel it's important because this segment often relies on off-road vehicles not only for recreation but also as a work partner.
Reliability is a big thing to these folks. They're looking for reliable off-road products they can use around their acreage for towing, hauling, plowing, etc but also use for fun.
Polaris offers a wide variety of ATVs and Side-by-Sides in different engines sizes and with different features for rural lifestylers. Examples include our utility-focused, hardest working, smoothest riding RANGER line of Side-by-Sides that feature on-demand true all-wheel drive, class-leading towing and hauling capacities, and independent rear suspension. We have two and three seat models available with different features such as self-leveling suspension, power steering and four or six wheels. Energy sources include gas, diesel and electric. ATVs built specifically for rural lifestylers include the Sportsman X2 550 that has a rear dump box with 400-lb capacity that transforms into a second seat for a passenger, and the Sportsman Big Boss 6x6 800 with its 800-lb capacity dump box and on-demand true six-wheel drive.
To tell the Polaris story, we go where the customers are. That's why we prefer to use publications that are specifically directed towards the rural lifestyle market."