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Source: Mahindra Tractor press release

Houston Texas - Residents in the five-state area along the Gulf Coast have the opportunity to win a Bill Dance Signature Series 3016 Mahindra Tractor and Loader as well as 186 other prizes in the Mahindra "Work Hard, Play Hard" Sweepstakes.

Through March 31, 2011, legal residents of Alabama, Florida, Georgia, Louisiana and Mississippi, who are 25 years of age, can enter the sweepstakes by visiting their local participating Mahindra Dealer or by visiting the sweepstakes website at: www.MahindraUSA.com/sweepstakes.

In addition, participating Mahindra Tractor Dealers are offering a free copy of Bill Dance's "Fishing Tips" book for test driving a Mahindra Tractor during the sweepstakes promotional period.

The First Grand Prize in the sweepstakes is a Bill Dance Signature Series 3016 Mahindra Tractor - a 4WD 28 horsepower tractor with front-end loader that is ideal for medium-duty applications including home and commercial landscaping, vegetable gardening, lawn and grounds maintenance and light construction.

The Mahindra sweepstakes also features a TRACKER Pro-Angler 16 bass boat & trailer as the Second Grand Prize and 185 other prizes including Bill Dance fishing tackle and accessories.

"The Mahindra 3016 Tractor is ideal for southern farmstead maintenance and chores," stated Mahindra USA Vice-President-Marketing and Organizational Development Mike Hilderbrand. "Through this sweepstakes, we are hopeful that more people in the South become familiar with Mahindra and its quality line-up of tractors."

"Mahindra tractors have the qualities I admire - they're tough, powerful, and durable," said championship fisherman Bill Dance. "I am pleased to have my name associated with Mahindra, the number one selling tractor in the world."

For complete sweepstakes rules, visit the Mahindra website. No purchase or payment of any kind is necessary to win. Odds of winning are dependent on the number of eligible entries received.

About Mahindra USA
Mahindra USA (MUSA) is part of the US $ 7.1 billion Mahindra Group's Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes.

For the past 26 years, the Farm Sector has maintained its leadership position in the Indian tractor industry, the world's largest tractor market, and has a global presence with operations in 35 countries.

In its quality journey, Mahindra's Farm Sector has won the Deming Application Prize in 2003, followed by the Japan Quality Medal in 2007. It is the 20th Company in the world, the 2nd company in India, and the only tractor manufacturer in the world to achieve this distinction.

The Sector has 5 state-of-the-art manufacturing plants in India, 2 plants in China, 3 assembly plants in USA and 1 assembly plant in Australia. The Sector also has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL).

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra's professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.

About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 100,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.