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PANDORA INTERNET RADIO COMING TO TOYOTA VEHICLES
Source: Pandora press release

OAKLAND, California and LAS VEGAS, Nevada Jan. 4, 2011 --At the Consumer Electronics Show in Las Vegas, Pandora announced that Toyota will provide the popular personalized internet radio service in Toyota's Entune(TM) multimedia system.

Said Pandora Founder and Chief Strategy Officer Tim Westergren, "Toyota's Entune definitely makes listening to personalized radio an easy and intuitive part of the in-car experience."

Pandora internet radio will interface with the Toyota Entune technology, which is compatible with the majority of phones with a data plan, both smart and feature. The first Toyota vehicles featuring Pandora will be announced later this year.

Pandora is the leader in the internet radio space, with more than 75 million registered users who listen to the free, personalized radio service via their smartphones, computers, iPads, Blu-ray players, TVs - all told, more than 200 internet-connected consumer-electronics devices.

Senior Vice President of Business Development Jessica Steel stated, "Our automotive partnerships further ensure that Pandora is being heard in the most popular environment for radio listening: the car. We're very pleased to have Toyota as a key partner in this space where we aspire to make Pandora in cars as popular as Pandora on smartphones."

Pandora currently enjoys partnerships with automotive manufacturers as well as after-market radio developers, such as Alpine and Pioneer, whose radios enable customers to access Pandora from car dashboards.

ABOUT PANDORA

Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project, a deeply detailed, hand-built musical taxonomy, powers Pandora's personalization using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

ABOUT TOYOTA

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.