STIHL NAMES NEW SOCIAL MEDIA SPECIALIST
Jan. 24, 2011
Source: STIHL press release
Virginia Beach, Virginia. - STIHL Inc. is pleased to announce that Les Robinson has been hired for the position of social media specialist. In his new role for the manufacturer of the number one selling brand of gasoline-powered handheld outdoor power equipment in America*, Robinson will be responsible for planning and maintaining current and new social media communications, as well as developing content. He will represent STIHL and its branch/distributor network in all facets of online communications and social media, including Facebook, Twitter and YouTube.
Robinson joins STIHL from the Adayana Government Group where he was working with the U.S. Joint Forces Command on its Web content strategies and social media efforts. Prior to his work with Adayana, Robinson spent nine years with WVEC-TV as assignment manager and producer and three years with the Interactive Media Division of The Virginian-Pilot newspaper as a Web content manager and producer.
Robinson holds a Bachelor of Science degree in journalism from Old Dominion University.
About STIHL Inc.
STIHL Inc. manufactures the number one selling brand of gasoline-powered handheld outdoor power equipment in America for homeowners and professional landscapers*, as well as the number one selling brand of chain saws in the world. STIHL products are sold through servicing power equipment retailers from coast to coast - not mass merchants. STIHL products sold through U.S. STIHL dealers are for distribution in the United States only. For more information or for the name of a local STIHL retailer, call toll free 1-800-GO STIHL (1-800-467-8445) or visit the dealer locator on the STIHL website at www.stihlusa.com .
*"Number one selling brand" is based on syndicated Irwin Broh Research (commercial landscapers) as well as independent consumer research of 2009 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.
STIHL is pleased to support the work of the Tree Research and Education Endowment Fund (TREE Fund), International Society of Arboriculture (ISA), the Tree Care Industry Association (TCIA), National FFA, Professional Landcare Network (PLANET), the American Tree Farm System (ATFS), and the National Association of State Park Directors.