1422 Elbridge Payne Road #250, Chesterfield, MO 63017
Phone: 217/251-3659; e-mail: editor@ruralmarketingnews.com
Source: Planalytics Business Weather Intelligence

On Friday July 1st, Canada Day will be celebrated with barbeques, parades, music, and of course, evening fireworks in many cities. Across the U.S., millions will celebrate Independence Day on Monday July 4th. Every year, around 60% of Americans plan to host or attend a cookout, barbecue, or picnic, and over 40% of people enjoy a local fireworks or community celebration. These outdoor activities make Canada Day and Independence Day two of the most weather impacted national holidays.

For the holiday weekend (July 1-4), heat and humidity is expected to stretch across the Southern Tier of the U.S. and into the Plains. Heat index readings up to 105F will have residents looking to beat the heat however they can. Look for robust sales of cold beverages, fans, air conditioners, summer clothing, and pool chemicals. Pools, water parks, and beaches should be popular destinations, as will movie theaters and other indoor venues.

Much of Canada and the northern U.S. (particularly the East) should enjoy cooler readings than the extremely warm conditions last year. Still, temperatures will hover near normal over the weekend, ensuring favorable conditions for outdoor activities. Expect to see the chance for scattered showers and thunderstorms in the forecast for many areas, with the greatest possibility in the Prairies, northern Plains, Upper Midwest and eastern Canada. Tropical showers could also dampen the Southeast. However, no all-day washouts are expected.

While interior areas of the West should be seasonably warm, coastal locations are expected to remain on the cool side. The Pacific Northwest and British Columbia could be unsettled and cool much of the weekend.

For reference, the same holiday weekend in 2010 was the warmest in 3 years in North America.