CHEVROLET KICKS OFF 2012 'DIAMONDS & DREAMS'
Apr. 30, 2012
Source: ScottsMiracle-Gro press release
Detroit, Michigan -- Chevrolet has kicked off its 2012 "Diamonds & Dreams" program, encouraging participants across the country to visit www.chevybaseball.com and enter to win a refurbished baseball field for their community or one they feel is deserving.
One winner will be chosen each week for up to 12 weeks through July 22 and be eligible to win the Grand Prize: an all-new, 2013 Chevrolet Malibu ECO.
"Every young person wants and deserves a 'dream' baseball diamond, and we offer them a chance to get one," said Phil Caruso, Chevrolet national promotions manager. "From the back yards to the big leagues, Chevrolet is committed to community and youth baseball and giving back to where our customers live, work and play."
In its third year, "Diamonds & Dreams" has awarded more than 25 youth field makeovers across the country.
Renovations of the 12 field makeovers will be administered through Ripken Design, a division of Ripken Baseball, owned and operated by National Baseball Hall of Famer Cal Ripken, Jr. and 12-year Major League Baseball veteran Bill Ripken.
"I have been working with Chevy for about two decades and it is a relationship I value a great deal," said Cal Ripken. "Together we are positively impacting kids through baseball at the grassroots level and giving them safe places to play. It is a very gratifying part of what we do, and I appreciate Chevrolet making us a part of this terrific effort."
One of last year's Diamonds & Dreams winners, Wendy Vasquez of Livermore, Calif., is experiencing the impact at field level.
"I continue to get thank-yous from people across the league. Our new field is helping so many athletes be that much better," said Vasquez. "I think it is beyond amazing that Chevrolet does this for communities and the kids."
The Official Lawn Care Company of Major League Baseball, Scotts, will continue to partner with Chevrolet and lend its support to multiple field refurbishments. "Scotts believes that it is important to offer youth a safe, reliable field and playing area. In addition to helping reduce injuries, a strong foundation of thick and lush grass helps to create a beautiful outdoor environment that encourages children to spend time outdoors," said Chris Strunk, Scotts manager, sports marketing and sponsorship.
As the Official Vehicle of Major League Baseball, Chevrolet also supports the Chevrolet Youth Baseball (CYB) program, which has helped raise more than $13 million to aid local teams over the last seven years. More than 3 million young people in communities across the country have benefitted. More than 1,600 Chevrolet dealers are participating this year.
For more information about Chevrolet's support of baseball, the "Diamonds & Dreams" program and a chance to win, please visit www.chevybaseball.com
*No purchase necessary, ends July 22, 2012. Open to legal residents of the 50 U.S. and District of Columbia, 18 or older. Void where prohibited. Odds of winning a prize will depend on the number of eligible entries received for the applicable drawing.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
About Ripken Design
Ripken Design (RD) is a division of Ripken Baseball, the sales and marketing company based in Baltimore, Md. that represents all business and philanthropic efforts of National Baseball Hall of Famer, Cal Ripken Jr. and 12-year Major League Baseball veteran, Bill Ripken. RD assists municipalities, ownership groups and investors with the design, management and development of unique complexes used for sports and other activities. Their experience, insight and perspective give RD the ability to forge strong public/private partnerships maximizing the benefits for their clients and partners. Professional baseball wisdom, from both an executive and player perspective, provides RD a unique position in today's marketplace that achieves the goals of builders. For more visit www.RipkenDesign.com.
About Scotts Miracle-Gro
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts, Miracle-Gro and Ortho brands are market-leading in their categories, as is the consumer Roundup brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In Europe, the Company's brands include Weedol, Pathclear, Evergreen, Levington, Miracle-Gro, KB, Fertiligene and Substral. For additional information, visit us at www.scotts.com.