RADIO AD REVENUE EVEN WITH PRIOR YEAR, INTERNET RADIO'S REVENUES CLIMB
Apr. 30, 2012
B to B Media Business reports:
Revenue at over-the-air local radio stations totaled $14.1 billion last year, a 0.4% gain over 2010, according to a report released by BIA/Kelsey. "Investing in Radio Market Report" also found online radio revenue increased 15.1% last year, to $439 million.
BIA/Kelsey projected that radio revenue overall will increase to $14.6 billion this year, a gain of 3.5%. Online revenue is anticipated to grow to $505 million this year, a gain of 15.0%.
"Although radio's revenue ascent has been slow since its bottoming in 2009, the industry always picks up steam in an election year and is continuing to prove itself as a valuable local advertising medium, particularly as the integration between over-the-air and online improves," said Mark Fratrik, VP-chief economist at BIA/Kelsey, in a statement.