BIG CHANGES AT GENERAL MOTORS MARKETING
May 29, 2012
Marketing Daily reports:
General Motors North America isn't just making marketing strategy shifts (no Facebook, no to next year's Super Bowl). The company has made changes to marketing hierarchy.
Effective June 1, Alan Batey will be in the newly created role of GM VP, U.S. Sales and Service. He will report to Mark Reuss, GM North America president. Don Johnson, U.S. VP of sales operations will be U.S. vice president, Chevrolet sales and service, replacing Batey. Kurt McNeil, who had been U.S. VP, Cadillac sales and service, replaces Johnson. Chase Hawkins, regional director, Cadillac sales and service in the Northeast will take McNeil's spot and Ed Peper who is general manager, fleet and commercial operations, is named U.S. VP, fleet and commercial sales.
Johnson, McNeil, Hawkins and Peper will all report to Batey, as will Brian Sweeney, who remains U.S. vice president, Buick and GMC sales and service.
"GM is playing offense with an aggressive rollout of new cars, trucks and crossovers," Reuss said, in a statement. "Strengthening our U.S. sales team will help take full advantage of these growth opportunities and continue delivering solid improvements in customer satisfaction, dealer profitability and resale value."
The company says that by 2012, it GM will have all-new or freshened cars and crossovers in segments that represent 60% of the U.S. light vehicle market, and by the end of 2013, 70% of GM's North American portfolio will be new or freshened vehicles compared with 2011.