WARM TEMPERATURES WILL BOOST SEASONAL PRODUCT DEMAND OVER FATHER'S DAY WEEKEND
Jun. 11, 2012
Source: Planalytics Business Weather Intelligence report
On Sunday June 17, families across North America will celebrate Father's Day. This year, according to the National Retail Federation (NRF), consumer spending on Dad is expected to reach an all-time high of $12.7 billion, representing a 10% increase over last year. Popular gifts include an outing (golfing, dining out, attending a sporting event) as well as barbecue gills, patio sets, consumer electronics, apparel, sporting goods, and gift cards.
For businesses planning for Father's Day, anticipate a warm week for most locations, helping seasonal demand.
In particular, weather will help in the heavily populated markets in the Northeast and Great Lakes. Temperatures will reach the upper 80s and low 90s for most markets, up to 5-10F above normal. While heaviest rain will be off the East Coast by the weekend, some sporadic precipitation is possible over the weekend.
Markets in the Southeast can expect cooler than normal temperatures, although still in the 80s and 90s. There is an increased chance of heavy precipitation throughout the weekend, particularly in Florida.
While the Great Plains and Upper Midwest will have temperatures above normal in the 70s and 80s, strong storms are likely throughout the weekend.
Texas and the South Central region should experience near normal temperatures in the 80s and 90s, although much cooler compared to last year. These conditions will be favorable for outdoor activities and seasonal product demand.
The Southwest Coast and Desert Southwest will be seasonal and dry. Along the Southwest Coast, temperatures will be in the 70s and 80s while inland locations will reach into the upper 90s.
Unfavorable weather for seasonal demand will be focused in the Pacific Northwest and Western Canada, which will have temperatures slightly cooler than normal in the 60s and 70s, with precipitation along coastal locations.
For reference, Father's Day last year in the U.S. was the coolest since 2005 and the wettest since 2001. In Canada, Father's Day was the coolest since 2008 and the driest since 2006.