MAHINDRA USA LAUNCHES MILITARY APPRECIATION PROGRAM
Sep. 17, 2012
Source: Mahindra USA press release
Houston, Texas - The Mahindra Pride Military Appreciation Program is in recognition of the daily sacrifices made by military personnel volunteering their service to our country. Mahindra USA reaches out to the individuals working in all five branches of the U.S. armed forces with this special Appreciation Program offering a $250 rebate to all current and retired military personnel. Effective immediately, this rebate is available on the purchase of any new Mahindra, the number one selling tractor brand in the world based on volume.
"Mahindra USA is proud of our armed forces and this Appreciation Program is our way of giving back to our nation's true heroes for all they have done and continue to do to safeguard our freedoms," said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. "This program goes beyond our ongoing support of the military through Operation Finally Home, to connect directly to the individuals who stand up for our rights every day, and provides Mahindra USA the opportunity to show our appreciation."
In addition to offering this rebate directly to people serving our country in the military, Mahindra USA has pledged to donate two dollars for every Mahindra Tractor sold this year to Operation Finally Home. Dan Wallrath formed the non-profit organization, providing custom-made, mortgage-free homes to wounded and disabled veterans and the widows of the fallen, in 2005. Operation Finally Home has provided 32 homes to wounded returning veterans as well as widows of fallen heroes in Texas, Kansas, New York, North Carolina, Tennessee, and Illinois.
"The Military Appreciation Program is just one more way Mahindra USA continues to be a great supporter of our armed forces," said Dan Wallrath, Founder and President of Operation Finally Home. "Companies like Mahindra make home ownership more accessible for military personnel. This rebate helps whether they are building a life for their families now or for their return to civilian life after serving our country."
Retired soldier and Mahindra tractor-owner Shaun Meadows, a spokesperson in Mahindra's television and print advertising says, "When I was building my new home, a Mahindra tractor was my first and best choice. The strong frame, ease of use, low maintenance and reliability make Mahindra a great addition for a rural lifestyle."