METHOD LAUNCHES WORLD'S FIRST PRODUCT PACKAGING MADE FROM OCEAN PLASTIC
Nov. 26, 2012
Source: Method press release
Environmentally conscious cleaning product company Method is launching its latest innovation in sustainable packaging - bottles made from a blend of plastic recovered from the ocean and post-consumer recycled plastic. This limited edition packaging is for a new, two-in-one hand and dish soap, available exclusively at Whole Foods Market stores nationwide.
"Our goal with ocean-plastic packaging is to show that the most viable solution to our plastic pollution problem is using the plastic that's already on the planet. Method's ocean-plastic bottle demonstrates in the extreme that recycling is possible," said Method co-founder and chief greenskeeper Adam Lowry. "By recycling and reusing plastic to make our bottles, we turn off the tap of plastic flowing into our oceans and take the first, most important step toward solving the ocean plastic problem."
Scientists estimate that several million tons of plastic make their way into the oceans every year, polluting the environment and hurting marine populations.
"Method is really demonstrating how smart business can make a big impact for our planet," said Errol Schweizer, executive global grocery coordinator for Whole Foods Market. "We're proud to be partnering with them to raise awareness around this global issue and showcase new ways to use and reuse the plastics that are already on our earth."
Over the past year and a half, Method employees have worked with volunteers from Sustainable Coastlines Hawai'i and the K˘kua Hawai'i Foundation to hand-collect several tons of plastic from the state's beaches, where the kinds of rigid, opaque plastic needed to make this packaging are most abundant. A portion of the product's proceeds will go to these two organizations, as part of Method's efforts to establish an ongoing business model and supply chain for collecting and sorting plastic marine debris.
Method partnered with EnvisionPlastics to develop a new recycling process to make the bottles. The process allows rigid, opaque plastics recovered from the ocean to be cleaned, blended and then remanufactured into high-quality recycled plastic of the same quality as virgin high-density polyethylene (HDPE) plastic.
For this packaging, Method left the plastic in its natural state - a grey color that is a result of the chopping, washing and blending it undergoes during recycling. Inspiration for the package texture was drawn from a sea urchin, with small ridges running the length of the bottle.
Nearly all of Method's packaging is made from 100 percent post-consumer recycled material, which is an effective way to reuse plastic and prevent it from ending up in landfills and oceans.