SERGEANT'S, STEVE DALE JOIN FORCES FOR CONTEST
Feb. 11, 2013
Source: Marketing Daily article by Tanya Irwin
Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joining forces for a fourth year to find a dog with a superstar smile.
Dale is the spokesperson for the Sentry Petrodex Superstar Smiles Photo Contest. The contest runs through the end of February, which is National Pet Dental Month.
"The contest is a fun way for our company to show our dedication to helping pet parents find newer, better, more convenient ways to protect and promote their pets' dental health," said Caryn Stichler, vice president of marketing at Sergeant's, in a release.
Consumers visit http://www.sentrypetcare.com or at Pet Health Central on Facebook to upload pictures of thier dog. Submitted photos will be available for other pet enthusiasts to view in the contest photo galleries. The Facebook page also allows for sharing the contest with friends.
Dale is promoting the contest on his website and radio show. He will select the Grand Prize winner from a group of semifinalists. They will receive a Canon EOS Digital Rebel T3 Digital SLR Camera Kit and a variety of Sentry Petrodex pet dental care products. Those who have submitted photos will also be entered to win weekly prizes.