1422 Elbridge Payne Road #250, Chesterfield, MO 63017
Phone: 217/251-3659; e-mail: editor@ruralmarketingnews.com
Source: TheStreet, Inc. press release

New York, New York -- In a new nationwide survey conducted by TheStreet's MainStreet.com and GfK1, 70% of Americans prefer the do-it-yourself route when embarking on home improvements with three out of four Americans paying for these home improvements in cash.

According to MainStreet.com's personal finance editor, Ross Kenneth Urken , homeowners are finding social media and online resources, such as Houzz, helpful in planning, allowing them to forego the interior design route which tends to be more expensive and to use businesses in their area to source materials for their work.

Survey findings:

•For homeowners planning their next improvement project the top five areas they plan to focus on are: garden or landscaping (22%); bathroom (14%); kitchen (12%); family/living room (12%); and deck or patio (11%).
•35% of Americans spend between $1,000-$4,999 on projects; 23% spend less than $500; 22% spend between $500-$999; and 12% spend more than $5,000 annually

About the Survey

Results contained in this report are based on a survey conducted by TheStreet and GfK Roper Public Affairs & Corporate Communications. Telephone interviews were conducted from May 17-19, 2013 among a total of 1,000 adult Americans. The margin of error for this study is +/- 3 percentage points for the sample.

About TheStreet

TheStreet, Inc. (www.t.st) is the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company's portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and Rate-Watch.