MAHINDRA USA LAUNCHES NEW WEBSITE IN TANDEM WITH NEW BRAND IDENTITY
Jan. 6, 2014
Source: Mahindra USA press release
Houston, Texas - Mahindra USA, the number one selling tractor brand in the world based on volume, unveils its completely redesigned websites providing customers with a rich and engaging experience across multi-platform devices. Mahindrausa.com and MahindraCanada.ca feature Mahindra's global branding elements, introduced at Mahindra's National Dealer Meeting in November 2013, throughout the new sites. The websites were created from the ground up based on the direct result of customer feedback and data analysis to provide a sleek, simple and easy to use navigation that showcases Mahindra's superior performing lineup of products.
The new sites provide visitors with an at-a-glance overview into Mahindra tractors, attachments and implements or allow consumers to access detailed product information in an easy and intuitive interface that features detailed image galleries, product videos, competitive comparisons, product brochures and more. The redesigned sites make information easier to find for consumers with simpler navigation across all browsers and mobile devices. In addition, this rich content can be shared via social channels like Facebook and Twitter, as well as email through a dedicated section for users to stay up-to-date with all corporate and partner events.
The new websites feature enhancements including:
• All new mobile site tailored for usability and browsing via smartphone.
• All new horizontal navigation that allows users the ability to dive-in and drill-down to the products they are searching for with only a few clicks.
• Quick-search dealer locator that is directly tied to the MUSA dealer database to allow any-time access to locate the closest dealership and schedule a test drive, ask a question, or receive a quote.
• The Mahindra Challenge is a new section dedicated to providing real examples and benefits that the Mahindra products have over the competition. This section includes rich video content detailing the specific product attributes and benefits.
"We are continually challenging the conventional and taking our digital strategy to the next level with new, integrated features, rich content and improved usability," said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. "The latest site refresh is just the beginning as we have much more in store for 2014 including a new, "Build My Mahindra," feature that will allow users to build and customize the Mahindra tractor that best fits their needs."
As part of the Mahindra Rise credo, the new site is a testament to creating positive change and harnessing alternative thinking within an ever-changing digital medium. The new site will be updated on a regular basis with new and engaging content, which will include new product launches in the very near future. Users are encouraged to browse the site and join the Mahindra Club for ongoing news, special offers and announcements.