1422 Elbridge Payne Road #250, Chesterfield, MO 63017
Phone: 217/251-3659; e-mail: editor@ruralmarketingnews.com
Source: APC, In. press release

Ankeny, Iowa - APC, Inc., maker of the LIFELINE brand of
equine performance products, is pleased to announce its partnership with Chris Cox, respected horseman, well-loved host of Chris Cox Horsemanship on RFD-TV and founder of the Chris Cox Horsemanship Company.

Cox is 100% cowboy, but it's undeniable that the three-time world champion of Road to the Horse is also a superstar. Riders of every skill level flock to Cox's public appearances to watch, wide-eyed, as he convinces lawless horses that they need leadership, and that humans are indeed trustworthy.

Fans watch Cox transform horses from chaotic to calm - even willing - often in just an hour. Cox is committed to helping horses reach their full potential. And now Cox has turned to LIFELINE Equine performance products to help his horses succeed.

"I was impressed with APC's proven background in helping animals and the science behind their products," said Cox. "Between the results I see with my own horses and some of the testimonials I have heard from others, these new LIFELINE equine products could be game changers for the horse industry."

Cox started his first horse when he was just eight years old, and says he can't remember a time when there weren't horses in his life. Today, in addition to public appearances and shooting his weekly TV show, Cox holds
popular horsemanship clinics on his ranch in Mineral Wells, Texas, that focus on building confidence through knowledge. In his three- and six-day clinics, Cox sets the bar high for students and their horses, dispenses nuggets of wisdom at just the right moment - and tosses in humor when things get real. The result? Happier horses. Happier riders.

"Chris is a great advocate for the horse - and by extension, the rider. His commitment to helping horses perform their very best aligns perfectly with the LIFELINE mission to help animals thrive," said Jennifer Whetzel, Director of Marketing for APC, Inc. Consumer Products Division. "We are delighted that Chris believes in our products - he has told us that LIFELINE is the most exciting product he's seen in years. We're honored
that he has chosen to join Team LIFELINE."