PAULSEN ANNOUNCES LEADERSHIP CHANGES; REDESIGNS BRAND, WEBSITE
Sep. 15, 2014
Source: Paulsen news release
Paulsen announces three agency leadership changes that, along with a redesigned brand and website, signal a new era for one of the nation's top 10 agrimarketing firms.
Sara Steever has been named the new president of Paulsen. Greg Guse, former president, is now executive vice president, business development. And Marcus Squier has been promoted to director of client services.
Steever holds the distinction of being just the fourth top executive in the firm's 63-year history. She carries agriculture roots from growing up on a livestock and row crop farm, along with 23 years of employment at Paulsen, into her new role.
Most recently, she served as vice president of digital services at Paulsen. Sioux Falls Business Journal named Steever the Top Innovator of the Year in 2010 and the South Dakota Ad Federation awarded her with the Creative Legacy award in 2011.
Steever succeeds Guse as president who, in his new role as executive vice president, business development, will be responsible for new business development and representing Paulsen within the agrimarketing industry. Guse served as president from 2008-2014.
His agricultural marketing and advertising career spans 38 years, 19 of which were with Paulsen. During this time, Guse led the agency's decision to specialize in agrimarketing. In 2011, the National Agri-Marketing Association recognized him as Marketer of the Year.
As director of client services, Squier leads Paulsen's account service staff and provides oversight on all accounts. Since joining Paulsen in 2005, Squier has risen through the ranks and helped grow key agency accounts. Currently, Squier oversees the account for Kubota Tractor Corporation, a leader in the U.S. market for sub-compact and compact tractors.
Accentuating these leadership developments are Paulsen's new logo, brand and website. Unveiled Sept. 2, the agency's fresh look and feel is designed to depict how Paulsen masters the combination of ag industry insight, digital strategy, analytics and communications for their clients.
"Technology is driving change in both agriculture and marketing, and at Paulsen, too," said Steever. "Our evolution in leadership strengthens our digital and analytics capabilities, while remaining a strong, stable company.
Our goal is to provide the best marketing, intelligence and technology solutions for our clients. That future is reflected in our new brand, striking the right balance between creativity and science."
Paulsen's new tagline, "Leading Ag," solidifies the agency's commitment to staying on the cutting edge for clients. The redesigned website showcases Paulsen's new logo, which features a stylized "E" meant to represent fields and horizons. The site design also echoes the expansive landscape of the ag industry's potential, opportunity and growth.
To learn more about Paulsen's new look, website and the people behind the brand, visit www.paulsen.ag.