1422 Elbridge Payne Road #250, Chesterfield, MO 63017
Phone: 217/251-3659; e-mail: editor@ruralmarketingnews.com
Source; Carl Zeiss Sports Optics press release

North Chesterfield, Virginia -- Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics proudly introduces its latest model of outdoor sporting binoculars, the TERRA ED 8x25 and 10x25. With its very compact size, the new ZEISS TERRA ED Pocket is ideal for outdoor fans who value a lightweight, compact size binocular, but are not willing to compromise when it comes to the quality of the optics.

ZEISS TERRA ED Pocket - Maximum performance under extreme conditions

In the mountains and on the trails, every ounce counts. Weighing just 10.9 oz. and equipped with ED glass, the new TERRA ED Pocket from ZEISS delivers the high level of optical excellence expected by outdoor enthusiasts. The field of view is particularly large: at a range of 1,000 yards, it is 357 feet on the TERRA ED Pocket 8x25, and 291 feet on the 10x25. The images impress with their high contrast and wealth of details - even in reduced lighting conditions. Thanks to the operating temperature range of -4 to +145F, the waterproof body and the ZEISS multi-coating, TERRA ED Pocket binoculars enable outstanding visual experiences even in rough environments. When not in use, the binoculars are very quickly folded via the double-link bridge and stored in the pouch. TERRA ED Pocket binoculars are backed by the ZEISS' U.S. limited lifetime transferable warranty.

"The new TERRA ED Pocket is a fantastic addition to the already field-proven premium entry line of TERRA binoculars," said Mike Jensen, President of Carl Zeiss Sports Optics. "ZEISS is the leader in world class optics, and these pocket versions are sure to please outdoors and nature observation enthusiasts.

ZEISS TERRA ED Pocket Binoculars:

8x25: $333.32 (MSRP)
10x25: $366.66 (MSRP)