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Source: LaserMax Products news release

Rochester, New York -- LaserMax and Ruger have agreed on an OEM partnership to equip the Ruger LC9s with LaserMax's new GripSense Activation Technology. GripSense will allow LC9s users to choose their method of light and laser activation, providing improved target acquisition, safety and efficiency. Ruger's new LC9s comes factory-installed with a GripSense activated 650 nm red laser and 100 lumen white light combination.
GripSense Activation Technology uses an innovative detection zone to sense the user's grip on the firearm and instantly activate. This activation method allows users to maintain a natural hand position when firing and frees the user from having to press a button for activation, allowing for increased safety and comfort. 
"We have developed a fantastic relationship with Ruger and we are pleased to be continuing our partnership with the addition of our GripSense Activation Technology," said Jay Duncan, Director of Marketing for LaserMax. "The LC9s is an incredibly popular firearm, and with good reason. GripSense will only enhance the user experience for the LC9s, making it a more capable and effective firearm."
"We are thrilled to expand our LC9s line with this new offering incorporating innovative technology from LaserMax," said Shawn Leska, Ruger Vice President of Sales. "We are confident that GripSense will become a popular option for our LC9s customers."
For more information on GripSense Activation Technology, or to learn more about LaserMax products, visit LaserMax.com. To learn more about the LC9s or the extensive line of award-winning Ruger firearms, visit Ruger.com.
About LaserMax Products 

LaserMax Products is a global leader in hardened and miniaturized laser systems, offering a comprehensive line of premium laser sights for home defense, personal protection and training use. Engineered, designed, and assembled in the USA, the LaserMax portfolio of products draws from proprietary, patented technologies to deliver cutting-edge laser sighting and tactical light solutions for firearms owners. LaserMax Products is part of Crosman Corporation, which is a subsidiary of Compass Diversified Holdings Inc. (NYSE: CODI).

About Sturm, Ruger & Co., Inc.

Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.